Reporter-Herald and iGivefirst join to empower readers to donate directly from breaking news of the High Park Fire across Prairie Mountain’s online news sites
Reporter-Herald and iGivefirst join to ease community donations
Reporter-Herald staff
Posted: 06/12/2012 11:30:44 PM MDT
The Reporter-Herald and its parent company Prairie Mountain Publishing are partnering with Denver-based iGivefirst to make it easy for readers to make online donations to local nonprofits responding to the High Park Fire. “Every day — even at midnight on Saturday — people have been calling the Reporter-Herald asking how they could help those affected by the fire,” said Managing Editor Jeff Stahla. “This will give readers an opportunity to help their neighbors rebuild their lives.”
The Reporter-Herald is featuring iGivefirst’s easy-to-use “give” button with its online news coverage of the fire so those wanting to donate can do so as they read our stories, Stahla said. To make a donation, readers simply click the button, select the nonprofit — at this point four key nonprofits have been identified in connection with the fire, including the Red Cross, Salvation Army, Larimer Humane Society and ACS Community L.I.F.T. — choose a donation amount and complete the contribution form.
Donations are then distributed directly to the participating nonprofits by iGivefirst. There are no setup or maintenance fees for nonprofits to participate.
“The High Park Fire has claimed over 100 structures, burned over 43,000 acres and is responsible for at least one death. iGivefirst and Prairie Mountain Publishing have partnered to quickly facilitate donations directly from news articles to the nonprofit agencies on the ground helping those immediately affected by the fire,” said Brian Wilkerson, iGivefirst director of operations. “iGivefirst makes giving online easy, trustworthy and secure.”
iGivefirst is a hybrid organization. It is made up of the nonprofit iGivefirst Charitable Fund, which collects, processes and distributes donations to participating nonprofits. It also has the for-profit iGivefirst Inc., which developed the company’s fundraising platform, oversees administration, tax reporting, branding, payment processing and other business functions.
Of each donation, 91.5 percent goes to the participating nonprofits. Of the remainder, 3.5 percent is for payment processing and 5 percent goes to iGivefirst to cover its costs. iGivefirst notes that according to the American Philanthropy Institute, it is acceptable for a nonprofit to spend up to 40 percent of each donation on fundraising. An efficient charity, iGivefirst states on its website, typically spends 15 to 20 percent on fundraising.
As a result, the company says, “iGivefirst offers significant savings to the nonprofit community, which empowers them to spend more of your money on the cause you intended it for.”
For more information go to:
http://www.reporterherald.com/news/larimer-county/ci_20844485/reporter-herald-and-igivefirst-join-ease-community-donations
Or Donate to the High Park Fire directly by clicking the Give button below: