{"id":1899,"date":"2012-04-12T12:04:48","date_gmt":"2012-04-12T18:04:48","guid":{"rendered":"http:\/\/www.igivefirst.com\/?p=1899"},"modified":"2012-04-12T12:04:48","modified_gmt":"2012-04-12T18:04:48","slug":"igivefirst-featured-in-business-insider-and-axcess-news-by-journalist-brenda-huffman","status":"publish","type":"post","link":"https:\/\/www.igivefirst.com\/i\/igivefirst-featured-in-business-insider-and-axcess-news-by-journalist-brenda-huffman\/","title":{"rendered":"iGivefirst featured in Business Insider and AXcess News by journalist Brenda Huffman"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"content\">\n<div>\n<div><a href=\"http:\/\/www.businessinsider.com\/author\/brenda-krueger-huffman\">Brenda Krueger Huffman<\/a>,\u00a0<a href=\"http:\/\/axcessnews.com\/\" target=\"_blank\">AXcess News<\/a> |<\/div>\n<div>Apr. 11, 2012, 10:09 PM<\/div>\n<\/div>\n<\/div>\n<p>Have you ever been reading an article online about a topic or cause you feel moved to support?\u00a0 Would you like to be able to make a trustworthy donation as easy as being able to follow, like, or tweet?<\/p>\n<p>Are you a smaller nonprofit company with a limited budget trying to decide how to spend your marketing dollars?\u00a0 Would you like to reach more people and provide them an easy and secure online donation process by simply clicking on a \u201cGive\u201d icon?<\/p>\n<p><a title=\"iGivefirst Website\" href=\"http:\/\/www.igivefirst.com\/\">iGivefirst<\/a>\u00a0Founder and CEO Sharif Youssef notes, \u201cOnline news informs us of worldwide events without providing a simple way to take action and give back. \u00a0We empower people to take action.\u201d<\/p>\n<p>iGivefirst\u2019s patent pending \u201cGive\u201d button is displayed on a wide range of popular websites, such as online media and bloggers.<\/p>\n<p>iGivefirst provides a unique technology tool streamlining the online non-profit donation process for both consumers and nonprofit companies. \u00a0Youssef notes, \u201ciGivefirst empowers people to create real change with the simple click of a button. \u00a0We are on a mission to increase charitable donations worldwide.\u201d<\/p>\n<p>Youssef explains, \u201ciGivefirst developed out of the need for a trusted online brand which allows people to donate to nonprofits serving a wide range of local and global needs. \u00a0People are often inspired to give when they are moved by something they see or read. \u00a0The success of giving campaigns during natural catastrophes such as Hurricane Katrina or the Haiti earthquake is a testament to that impulse.\u201d<\/p>\n<p>\u201cThere are more than 1.5 million nonprofits in the world working to better people\u2019s lives and communities beyond natural catastrophes. \u00a0The iGivefirst \u2018Give\u2019 button allows people who are moved by a story or event to immediately donate to an organization that is related to the subject matter of the story.\u201d<\/p>\n<p>While iGivefirst works with large and small nonprofit companies, Youssef notes, \u201cMany of the nonprofits doing innovative work are small and sometimes struggle with making effective use of new technology.\u00a0 We also work with the nonprofits, challenged by a lack of resources, to ensure they are effectively incorporating online giving into their overall development efforts.\u201d<\/p>\n<p>Youssef details, \u201cOver 2.1 billion people have access to the internet and 75% turn to online media as a source for news, but only 8% of donations to nonprofits are made online. \u00a0In part, people are concerned about scams.\u201d<\/p>\n<p>\u201ciGivefirst works only with federally registered 501(c)(3) nonprofit organizations. \u00a0We ask that participating nonprofits provide you with information on how your donation is making an impact.\u201d<\/p>\n<p>Youssef highlights, \u201cAnytime you see the Give button, you can be confident your donation is secure and your\u00a0contribution\u00a0will be\u00a0delivered\u00a0to\u00a0federally\u00a0registered nonprofit\u00a0organizations\u00a0of your choosing.\u201d<\/p>\n<p>\u201cNot only are we a brand you can trust, iGivefirst also offers a digital wallet that makes giving even easier. \u00a0Within your digital wallet we keep track of all of your donations, provide tax receipts and allow you to learn about innovative\u00a0charities\u00a0that are doing great things to positively\u00a0impact\u00a0causes you care about.\u201d<\/p>\n<p>\u201cAll of your information is kept private and secure. \u00a0We never sell any of your data. \u00a0You can make an anonymous donation which prevents even the receiving organization from knowing who you are.\u201d<\/p>\n<p>\u201cBefore iGivefirst, there was no central online source that made giving easy, secure and efficient. \u00a0There is a nominal fee for the giver but none for the nonprofit receiving the donation. \u00a0Essentially, iGivefirst has streamlined the process of giving, so ultimately more money goes to the organizations in need.\u201d<\/p>\n<p>Here is how iGivefirst works.\u00a0 Click on the iGivefirst button.\u00a0 A selection of nonprofits doing work related to the content of the article will appear in the window.\u00a0 Choose which nonprofit you want to donate to and the amount you want to donate.<\/p>\n<p>The payment window pops up after a nonprofit has been selected allowing a donation to be made instantly.\u00a0 The donation is private and secure.\u00a0 Payment options include major credit cards,\u00a0<a href=\"http:\/\/www.businessinsider.com\/blackboard\/paypal\">PayPal<\/a>, and\u00a0<a href=\"http:\/\/www.businessinsider.com\/blackboard\/google\">Google<\/a>\u00a0Checkout planned for a future release.<\/p>\n<p>You can raise awareness immediately for your selected cause and nonprofit by posting with the\u00a0<a href=\"http:\/\/www.businessinsider.com\/blackboard\/facebook\">Facebook<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.businessinsider.com\/blackboard\/twitter\">Twitter<\/a>\u00a0posting options.\u00a0 In addition, you have the option of creating an account with iGivefirst to facilitate future donations and stay updated on the work being done by the nonprofits you support.<\/p>\n<p>It is always interesting to learn what inspired an entrepreneur.\u00a0 Here is Sharif Youssef\u2019s inspiration.<\/p>\n<p>\u201cAfter spending long hours, days, and weeks talking to people during the launch of iGivefirst, I have been asked numerous times to tell my personal \u2018why\u2019 story for all to see. \u00a0I am a first-generation American, my parents and sisters were all born in Egypt.\u201d<\/p>\n<p>\u201cAfter repeated confrontations, my family left their families at home and fled to the United States as refugees to avoid religious prosecution. \u00a0When they first arrived, everyone lived in a church while my father started work to begin a new life.\u201d<\/p>\n<p>\u201cAt first times were tough. My mother and sister went door to door asking for bread and water, which wasn\u2019t a trivial task with a thick accent and limited comprehension of English.\u201d<\/p>\n<p>\u201cShortly after renting their first apartment, I was born. \u00a0At a very young age, my parents instilled morals, ethics, and an overall \u2018do-good\u2019 attitude into our everyday lives.\u201d<\/p>\n<p>\u201cAs I graduated high school, I started my first corporate job as a mailroom clerk and quickly climbed the ranks to become the program manager of Government Electronic Commerce Object-Oriented Systems; now more commonly known as e-file.\u201d<\/p>\n<p>\u201cContinuing my journey through corporate America, I entered into the .com world in 1999 and quickly became a multi-channel marketing expert. \u00a0I practically lived on airplanes, traveling to as many as 6 states in a single week!\u201d<\/p>\n<p>\u201cI was responsible for creating innovative solutions that fixed real-world problems for Fortune 500 companies and top Internet brands. \u00a0After spending 15 years in marketing and identity management, I started seeing a pattern &#8211; that many organizations made decisions without any consideration of what the impact would be on humanity.\u201d<\/p>\n<p>\u201cThis realization began my personal journey. \u00a0I wanted to make a difference.\u00a0 I wanted to help the world.\u00a0 I wanted to wake up in the morning and be able to look myself in the mirror and know I was helping humanity.\u201d<\/p>\n<p>\u201cI spent endless weeks analyzing philanthropy. \u00a0I came to the realization there are only three players: people that want to help, people that need help, and the over 1.5 million charities that are doing their best to help.\u201d<\/p>\n<p>\u201cHowever, charities are largely evaluated on their ability to keep their overhead as low as possible, with conventional wisdom suggesting that this translates to more investment in their programs that ultimately help the needy.\u201d<\/p>\n<p>\u201cWhile most business leaders would never agree to run their business on such low overhead, recognizing the shortsightedness of this approach, many irrationally expect charities to do so while running programs, fundraising, paying staff, and paying basic business expenses like administration, advertising and marketing costs.\u201d<\/p>\n<p>\u201cThis places every charity at a financial disadvantage, which makes it very difficult to get mainstream media exposure and adopt new technology. \u00a0I realized there was not an online giving brand that makes giving easy, trustworthy and secure.\u201d<\/p>\n<p>Youssef concludes, \u201cI founded iGivefirst to be the solution. \u201d<\/p>\n<p>Many of the nonprofits working with iGivefirst agree.<\/p>\n<p>\u201cThe iGivefirst button provides access to new digital audiences that were previously too expensive to target.\u201d &#8211; Tom Tuohy, President and Founder of\u00a0<a title=\"Dream for Kids Website\" href=\"http:\/\/dreamsforkids.org\/\">Dream for Kids<\/a><\/p>\n<p>&#8220;iGivefirst levels the playing field for all nonprofits empowering effective and innovative charities to create real change.&#8221; &#8211;\u00a0Amanda Brown, Director of Development at\u00a0<a title=\"Rock the Vote Website\" href=\"http:\/\/www.rockthevote.com\/\">Rock the Vote<\/a><\/p>\n<p>&#8220;Charities struggle with consumer trust and have restricted marketing budgets.\u00a0 iGivefirst is a ubiquitous brand that provides nonprofits with mainstream media exposure at no cost with virtually no effort.&#8221; &#8211; Daniel J. Nasharr, Board Member at\u00a0<a title=\"Suicide Prevention Services of America Website\" href=\"http:\/\/www.spsamerica.org\/\">Suicide Prevention Services of America<\/a><\/p>\n<p>As an online media reader, start looking for the iGivefirst \u201cGive\u201d icon on articles to donate to what matters to you.\u00a0 Follow iGivefirst on\u00a0<a title=\"iGivefirst Twitter\" href=\"https:\/\/twitter.com\/#!\/igivefirst\">Twitter<\/a>\u00a0and\u00a0<a title=\"iGivefirst Facebook\" href=\"http:\/\/www.facebook.com\/igivefirst\">Facebook<\/a>.\u00a0 Read the\u00a0<a title=\"iGivefirst Blog\" href=\"http:\/\/www.igivefirst.com\/index.php\/blog\/\">iGivefirst Blog<\/a>.<\/p>\n<p>Contact\u00a0<a title=\"iGivefirst General Email\" href=\"mailto:giving@iGivefirst.com\">iGivefirst<\/a>\u00a0directly to learn more about adding your nonprofit company to their trusted client list.\u00a0\u00a0 Benefits include new digital audience through mainstream media exposure, no upfront costs (no setup, no maintenance, no commitment), and no integration effort required.<\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p>For more information go to:<\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/look-for-the-new-igivefirst-icon-in-online-media-2012-4\">http:\/\/www.businessinsider.com\/look-for-the-new-igivefirst-icon-in-online-media-2012-4<\/a><\/p>\n<p><a href=\"http:\/\/brenda-huffman.blogspot.com\/2012\/04\/look-for-new-igivefirst-icon-in-online.html\">http:\/\/brenda-huffman.blogspot.com\/2012\/04\/look-for-new-igivefirst-icon-in-online.html<\/a><\/p>\n<p><a href=\"http:\/\/axcessnews.com\/index.php\/articles\/show\/id\/22507\">http:\/\/axcessnews.com\/index.php\/articles\/show\/id\/22507<\/a><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Brenda Krueger Huffman,\u00a0AXcess News | Apr. 11, 2012, 10:09 PM Have you ever been reading an article online about a topic or cause you feel moved to support?\u00a0 Would you like to be able to make a trustworthy donation as easy as being able to follow, like, or tweet? Are you a smaller nonprofit <a href=\"https:\/\/www.igivefirst.com\/i\/igivefirst-featured-in-business-insider-and-axcess-news-by-journalist-brenda-huffman\/#more-'\" class=\"more-link\">more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[29,30,31,32,33,11,34,35,27,12,13,22,36,14,15,37,16,17,18,28,38,39,40,19,41,20,24,42,21,43,44,45,46,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.9.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.igivefirst.com\/i\/igivefirst-featured-in-business-insider-and-axcess-news-by-journalist-brenda-huffman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iGivefirst featured in Business Insider and AXcess News by journalist Brenda Huffman - iGivefirst\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Brenda Krueger Huffman,\u00a0AXcess News | Apr. 11, 2012, 10:09 PM Have you ever been reading an article online about a topic or cause you feel moved to support?\u00a0 Would you like to be able to make a trustworthy donation as easy as being able to follow, like, or tweet? 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